18A-Create a Customer Avatar

For my product the Customer would be an restaurant owner who takes a big part in managing his restaurant. He is not the head chef but instead more of the business side of the venture. He is a man who has always had a dream of owning his own restaurant and has finally found the funds to do so. This is his passion and he works very hard to make sure it runs smoothly. This includes helping manage and jumping into any position where help is needed. He is 37 years old, married, and has two children. His family can be seen around the restaurant often and they also help out when needed--even with clearing tables and cleaning at the end of the day. He is a total family oriented man. When he is not in the restaurant his is doing outdoor activities such as biking and running to stay in shape. He bikes with his kids and takes them to the local parks. He enjoys reading action novels but is also very into watching movies! At home he likes to sit back and recline on his couch to watch TV but will always get up and help his wife with cooking and cleaning. He drives an Infinity coupe from 2013, a modest but nicer car.

I think that me and this avatar do have something in common. We are both very driven. This restaurant is his passion and he works extremely hard to make sure that his dream continues to be a reality. When I set my mind to something I love, I give it 100% of my effort and work very hard at it. I think that my product would help out this customer and save him time and effort. However, he is somebody that has lived for a while and done fine without my product. He cares so much about the restaurant's success that he does not care what time consuming tasks it may take for it to do so. I do not think that this similarity is a coincidence. I Think that when I thought of this product, I thought of small things that bug me. However, although it bugs me to push in others chairs' I do it anyways. So when I think of people using my product, I see them in the same situation.