12A-Figuring Out Buyer Behavior No.1

The segment that I chose for assignment is homeowners.

The three people that fit into this segment I chose to interview are Jennifer Robinson, a mother of two, Linda Mixon, a house director of a sorority house, and Ally Chamberlin, a college students who owns a home off campus.

The questions I asked in my interviews are as followed.
1.)Do you own or rent a home?
2.)Do you have a table in your home?
3.)Does the table get used frequently?
4.)How often does it get used and when?
5.)Do you often notice chairs being left out?
6.)Do you have to tell the people sitting at your table to push in the chairs?
7.)Have you found yourself going back around and pushing in the chairs yourself?

All three interviewees own a home and have one or multiple tables in their homes. They all said that the tables get used very frequently. Linda says that the girls in her sorority use the tables in the house twice a day for lunch and dinner. She also says that the chairs left left untucked every single day. She says that the chairs are left out more frequently during dinner time. People are excited to sit down and eat and then try to leave quickly to go home. She said she has spent up to 45 minutes walking around their large dining room, pushing in chairs. She is very upset by this fact. Linda also says that she constantly reminds her girls to push in their chairs and feels as though they simply just forget often. Jennifer and Ally both said that they notice their chairs being left out the most when they have visitors over for holidays or parties. They feel as though their guests do not care to take the time to push in their chairs because it is not their home. Jennifer tells her daughters to push in their chairs each night after dinner so when it is just her immediate family she does not really find an issue with chairs being left out. Jennifer says that she has googled ways to speak to people to politely remind them to tuck in their chairs. She has asked many people on their suggestions but has not heard of any that have worked. All three women though have said that they really feel as if there is sadly no solution to this issue. They also said that they would appreciate a product that does offer a solution.

This segment is definitely aware of the need. There is probably not very much searching on the internet done by this segment though as there are currently no solutions that exist for this problem.